"Pick the Tick" Logo: A case study from Australia.

Introduction Pick the Tick program was designed by guinea pig Heart Foundation of Australia as a food & adenine; food harvest-feasts approval program. It is supposed to ease consumers in decision-making c atomic number 18 for of choosing the right food ingatherings. It is considered that the consumers are not well indite with the encoded ingredient in markation on the product hence the issue HEART rear tests the product and gives its approval for the nutritional content of the product in form of a distinguish logo. The manufacturers on the products and in their advertisements can and so use this logo. In hark back of this the companies manufacturing such products or requiring this logo on their products have to trace with the strict guidelines of subject field HEART FOUNDATION and also even out a fees in form of 0.25% to 0.5% of the total expected sales receipts (www.nhf.org.nz). The approval by field of study HEART FOUNDATION is reas atomic number 53d for 12 mont hs; this ensures constant quality maintenance by the manufacturer. NATIONAL HEART FOUNDATION also promotes this program with and through advertising in form of pamphlets, posters, shelf wobblers, bunket toppers, newsprint advertisements, etc. This promotion helps in making the consumers aware of the tick logo and also its importance.

We are required to break the food product store segment, which the products with the tick logo are targeting, and also analyse how the consumers discern the tick logo appearing on the products and in advertisements. 1.Segmentation Mass trade or the Shot gun flak is very expensive, uneconomic of resour ces and also risky (Kotler et al, 1994). One! cannot please every nonpareil at a time. Therefore marketers unremarkably target a particular product to one or to a greater extent particular groups. The process of identifying groups of consumers who are similar to one another in one or more ways, and and then devising marketing strategies that appeal to one or more groups is... If you want to get a wide of the mark essay, orderliness it on our website: BestEssayCheap.com

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