Analysis of Giordano Holdings Limited

Executive Summary Giordano Holdings Limited is a leading high-quality price reduction uniform maker and retailer based in Hong Kong. The confederation has a song geographical growth program with latterly successful operations in several Asian countries. An wildness of customer serving is the basis of Giordanos competitive advantages. Combined with violent staff prep regimes and a unique managerial approach, Giordano is in addition a food market technological leader with super efficient distribution channels. The contents of this strategic plan preponderantly focus on Giordanos prior and proposed strategic operations in the Hong Kong fit out market at large. The relatively stable emerging predictions of the Hong Kong economy provide a certain level of provision confidence to marketing planning. The Sino-British knock Declaration in 1997 may, however, air with it room for uncertainty and a possible economic downturn. The Hong Kong apparel industry is becomi ng progressively competitive, driven by the apologize nature of the Hong Kong trade system. Giordano essentially aims to exploit the recent bring up in disposable incomes to call forth a higher-quality marking image primarily through alter product quality, increase pricing, store development and a trendy announce campaign. Through these means, the alliance aims for a 30% increase in sales turnover by 2007, aligned with a important 10% collect in market share. Company Description The Giordano label was introduced to the Hong Kong apparel retail market in 1981 as a relatively high-priced clothing retailer by the now point renowned marketing entrepreneur Jimmy Lai. Since 1987 the company has undergone a corporate makeover to position itself as a high-quality retailer of day-by-day implication clothes. The company has also undergone substantial geographic elaborateness from Hong Kong, into early(a) geographic markets including Taiwan, China and Singapore. The com pany has built a comforting reputation for ! friendly, helpful service in a division where retailers frequently dissuade the customers from trying on... If you want to necessitate a full essay, order it on our website: BestEssayCheap.com

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